What Is a Universal Opt-Out Mechanism?

A universal opt-out mechanism is a technology-based authorized agent, such as a browser signal, that lets a consumer opt out of targeted advertising and sales of personal data. Section 541.055(e) of the Texas Data Privacy and Security Act permits these opt-outs and took effect January 1, 2025, six months after the Act took effect (Tex. Bus. & Com. Code § 541.055(e)).

The mechanism covers two opt-outs only: targeted advertising and sale of personal data. It does not submit other consumer rights requests, such as access, correction, or deletion. Controller duties under the section retain its verification and capability requirements.

Pinpoint: Tex. Bus. & Com. Code § 541.055(e). Related term: Universal opt-out mechanism (TDPSA).

Guide: Consumer Rights Requests and Opt-Out Signals
Tracker: TDPSA universal opt-out provisions
What Is: What Is the TDPSA